Generation Z’s interest in nostalgic technology stems from a desire to escape our screen-saturated world. Many young people feel overwhelmed by the impersonal nature of screens and are drawn to older tech like CDs and film cameras for their physical, intentional experiences. Records have made a strong comeback, and it appears that Gen Z is only now beginning to catch onto the CD wave. To stay relevant, CDs need to regain convenience without losing their analog charm, and the outdated portable CD player shows that a new solution is still needed to excite younger audiences.
Surveys
I conducted two surveys on music listening habits, use of older technology, and bag preferences. My two main demographics were 18-28 year-olds (older half of Generation-Z), and 29 and older. I wanted to see how the different age group’s opinions compared and contrasted on these topics.
Key Insights
Sean Christy
Industrial Designer at McIntosh Labs
Interviews
“Having actual physical buttons that you can press… If you look at the old Sony Walkman, the cassette player had toggle switches where you could get a really good “clunk” to it. Those are the best tactile feelings ever.”
3.
They value sharing what they’re listening to with others and want to show it off.
Adam Carr
Design Director at Bose
“It isn’t really about the format, it’s about the sound, the storytelling, the nostalgia, the memories. With the CD, you kind of have to lean into that retro vibe…especially if you want it to go mainstream.”
Ideation & Prototyping
I used inspiration from existing players from the 1980s to the 2020s. I wanted modern elements mixed with retro aesthetics, thinking about Braun’s Bauhaus designs. I was particularly interested in designing iterations of messenger bags, tote bags, backpacks, and cross-body bags. I explored concepts with various price-points, making standard, cost-effective versions, and more futuristic, expensive designs. I used pencil, pen, and gray Copic markers for my first round of sketches.
Heading into the second round of sketches:
After initial exploration, I found the cross-body designs more dynamic and retro-inspired, especially with rectangular CD players over circular ones. I moved forward with two modular concepts: a compact cross-body for small items and a larger messenger bag for a laptop, both allowing the CD player to be removed for versatility and convenience. Prioritizing comfort and function, I began prototyping while continuing sketch work, drafting patterns with help from a fashion design student.
After my second round of sketches and feedback, I committed to focusing on the cross-body bag. Using a reference bag for size and pattern, I refined the design, developing the CD player and pouch into a cohesive, stylish product.
First Prototype
Dovetail slider for easy removal
Final Prototype
Prototype in context
Final Renders
They enjoy expressing their love for vintage formats—older music technology is cool because it is different from what everyone else is listening to.
2.
Portability and convenience are essential—Gen Z wants to take their music with them. Unfortunately, LPs aren't portable.
1.
Voyager CD Bag
For my year-long thesis project, I made a portable and fashionable CD player bag designed to cater to Gen Z’s vintage music obsession.
